Why Mobility Rarely Lives Up To The Vision – And How To Make Sure It Does

17:53, 05/04
- Анастасия Королькова -
просмотров: 5532

The mobility vision is an easy sell. Equip them with the latest smartphones, touchscreens and tablets and your people can work anytime, anywhere. They’re free from the tyranny of their desk. They can communicate easily and work collaboratively even if they’re on the other side of the world. They can be more flexible and get a better work/life balance.

Mobility makes your people more efficient, more productive and happier in their jobs.

Mobility is awesome.

That’s the vision. But in most businesses, the reality of mobility is much messier and more complicated.

The mobility grind

It’s not that mobility doesn’t deliver all these benefits. It does – people love their devices and how they help them work smarter. But running a mobility program is really tough.

The goalposts constantly move. Your business priorities change. New people arrive, old colleagues leave. And your mobility strategy has to adapt to each and every one of these changes to make sure you’re working as effectively as possible.

Here are the problems:

1) Budgeting is a nightmare

With so many moving parts, working out your mobility spend is a major headache. You want to keep pace with the latest tech and give teams the next-generation devices they need – but constantly upgrading devices is a huge outlay most businesses can’t afford.

That’s when people get unhappy. You have to turn down requests for new devices and you have to restrict device choices because otherwise it just gets too complicated.

Beyond the difficulties of budgeting for new and replacement devices, there are other mobility costs too. You may find yourself covering the cost of device failures that happen outside warranty, so you’re using really useful chunks of CAPEX just to keep your mobility program going.

2) Mobile plans are inflexible

Giving your people the best devices is one (quite difficult) thing. But for your mobility to work, you also need talk, text and data plans that can scale quickly as your business grows. That can change month-on-month, but most mobile plans don’t have that flexibility.

And even if you have some flex (for instance, your provider lets you save overall by pooling data allowances so bigger users are counterbalanced by small ones), you still might not have visibility. If people are maxing-out their text and talk allowance or using all their data, you need to know now – not when your monthly bill arrives and you see how much you’ve been charged for over-use.

3) Support is a resource drain

Your people might be delighted to get their shiny, new, top-of-the-range devices. But for IT, it’s just a headache – they know how much work it takes to get each device configured, customized and loaded with the essential apps before they can be used.

And that’s just the start. Once the devices have been deployed, you also need to track, manage and maintain them. That costs lots of time and money. Maybe your IT team has such a light-workload that they can deliver around-the-clock tech support to everyone in your business. But if so, you’re in a tiny minority.

Mobility-as-a-Service: Another way

The benefits of mobility are too good to ignore. It’s not something that smart businesses can opt-out of. But, as we’ve seen, there’s a lot of ground to cover and a lot of things to get right before your mobility vision is a reality.

That’s why Mobility-as-a-Service (MaaS) is such a big opportunity.

MaaS is a new way of tackling mobile working that takes the problems of mobility and turns them on their head. Basically, it makes building your business’ mobile strategy a lot easier by taking a lot of issues off the table.

By getting your mobility delivered as-a-Service you don’t have to worry about…

– The capital costs of buying new devices

– Device maintenance

– Devices going out-of-date

– Disposing of obsolete technology

– Scaling up as you grow

Instead of a steep upfront cost, you pay a predictable monthly price per seat for everything you need. You get the devices delivered customized and ready to use, a data plan that’s designed just for you, and dedicated personal support whenever you need help.

It’s a smarter, more cost-effective way to give everyone in your business the devices they need. And it leaves the tracking, management and maintenance of your mobile tech to someone else.

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